When the concept is complex, the solution may be simple.
Our design thinking has a human-centered core, which is the process of creative problem-solving. We encourage our partners to focus on the people they’re creating, which leads to better products, services, and brand awareness.
One of the most critical aspects of our client’s brief was not showing any related illustration or images of the citrus, but at the same time, they intended to give this feeling. Create a premium-feeling by using minimal design was one of the most challenging parts of the design process.
The main ingredient of Kangaburra that differentiates them from their competitors is “golden citrus”. Therefore, as a reference to citrus, the label is designed as a citrus peel shape. Every aspect of the label highlights the uniqueness of its key ingredient. Ribbon inspired wrapped label around the bottle instantly makes it stand out on the shelves.
March 27, 2018