BRANDING AN ICONIC RESTAURANT

We redesign the visual identity for RCS, located in İzmir, Turkey. Triggering the brand name, for the design of the logotype, we decided to keep consonants of the Recis name to have reference to their well-known identity. To communicate the place’s flair, we created a graphic language that inspired from the early 60s, used a color palette that represents splendor. Graphic is expressed through menus, coaster, packaging, uniforms and stationeries, but also through small details within the interior and in the shaping of the furniture.