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ME: Trio of Destination

FORM FOLLOWS FUNCTION

“Form follow function” it’s a tailor-made phrase to define our multi-functional packaging design and structural engineering for the Melted Element trio of destinations candles. We thank Louis Sullivan, who coined the term. It can not be any better motto than this to describe our design approach.

For us, “simple” is more challenging than complex. It is a big challenge to get your thinking clean to make it simple. Plus, if you also focus on functionality as much as simplicity, you are getting close to something impossible to design. But it’s worth it in the end because once you get there, you can move mountains, as Steve Jobs said.

This project was a perfect product design challenge for our team, thanks to unique technical details and functionality. Thanks to our structure design, it can show the products’ label while inside it and make a multi-functional lid that acts both as a perfect closure and a base support that transforms a display stand when positioned under the box.

The packaging is completely designed and manufactured by Velvele.

Creatives

Çağıl Aygen, Nikolai Rizo, Alparslan Kaleli, Işıl Gün

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