Carrera Grande Brewing Co. is a beer brewery and tasting room in Tucson, Arizona, with a vintage motor racing theme using imagery from races such as the Carrera Panamericana, Targa Florio, and Mille Miglia. We designed their brand identity and supporting brand collaterals.
The logo was inspired by the swiss movement that took hold in the 1950s. It is similar to the axiom of architectural modernism that form should follow function. Using the italic font for “Carrera Grande” emphasizes the speed related to car racing.
Carrera Grande Brewing Co.
January 2, 2018