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Carrera Grande Brewing

50s Swiss inspired

Carrera Grande Brewing Co. is a beer brewery and tasting room in Tucson, Arizona with a vintage motor racing theme using imagery from races such as the Carrera Panamericana, Targa Florio and Mille Miglia. Using the italic font for “Carrera Grande” emphasizes the speed related with car racing while “Brewing Company” part is giving the feeling of corporation.

The logo was inspired by swiss movement that took hold in the 1950s. It is similar to the axiom of architectural modernism that form should follow function. The most significant characteristics of that period are flat colors and simple details. Most of the logos and visual graphic belongs to that period has combined from black and one main color.


Carrera Grande Brewing Co.


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